Bolton Group announced on March 23 the launch of its new global Instagram channel, @bolton.global. The company said this platform will serve as a space to share the Bolton story and engage with audiences in a more visual and immediate way.
The introduction of the Instagram channel aims to connect with families and communities by showcasing trusted brands that have been appreciated across generations. According to Bolton Group, the content will reflect its core values and sense of responsibility toward people, communities, and the planet.
The company said it plans to use the platform to highlight its motto, “Imagine Big, Do Better,” through stories inspired by what it calls the four Bolton Beliefs: Quest to Evolve, Design for Value, Will to Achieve, and Care for Balance. These themes will be explored through innovation updates, behind-the-scenes content featuring employees, milestones celebrations, and insights into how business decisions are made with long-term value in mind.
Bolton Group also stated that followers can expect regular updates showing how curiosity drives evolution within the company and how care is taken in details that create value. The group said there will be a focus on balancing business goals with commitments to communities and environmental stewardship.
Over time, Bolton Group plans to use @bolton.global as a window into everyday activities at the company while celebrating achievements by employees worldwide.