Rio Mare, a brand known for its canned fish products, is marking its 60th anniversary on November 12, 2025. The company began in Milan in 1965 when Joseph Nissim, the founder of Bolton Group, introduced the idea of selling tuna in smaller cans rather than large ones. This innovation led to the creation of single-serving canned tuna and established Rio Mare’s signature pink packaging.
The brand has become well-known among Italian families for its reliability, food safety standards, and distinctive taste. Over the past six decades, Rio Mare has focused on maintaining high product quality, with olive oil as a key ingredient that sets its products apart. The company credits its longevity to expertise in Italian culinary traditions, memorable advertising campaigns, strong retail presence, and ongoing innovation in both recipes and packaging.
Reflecting on this milestone, the company stated: “On November 12, 2025, our brand Rio Mare celebrates a historic milestone: 60 years of excellence in the world of canned fish, a journey built on quality, constant research, and a unique bond with millions of consumers. An anniversary that is not just a number, but a testament to continuous evolution, guided by passion, responsibility, and strategic vision.”
Rio Mare also highlighted its commitment to sustainability: “Our supply chain is a delicate one: it requires a responsible approach as the safeguard of our planet and our oceans is key to both our business and our community. It’s a challenge we’re up for, one we would not be able to win without a great team all around the world that is constantly working so that sustainability is and will continue to be what drives our future into the next era of Rio Mare.”
Today Rio Mare operates globally and continues to play an important role at dining tables worldwide. The company maintains its identity while adapting over time. For more information about Rio Mare’s history or future plans visit their website at https://www.riomare.it/.