Sea Harvest has been named the top supplier in the Frozen and Chilled category at the 2025 Advantage Group Awards. The award was presented during the Consumer Goods Council Summit, which took place at Vodaworld in Johannesburg on October 8, 2025.
The Advantage Group Awards are recognized globally as a standard for evaluating supplier-retailer relationships. These awards honor organizations that excel in trust-building, supply chain management, and digital innovation. Winners are chosen based on direct feedback collected through the Advantage Report survey, which gathers input from business partners across more than 40 markets worldwide. This year’s survey included responses from over 700 retail buyers and executives representing 32 different retail groups in South Africa.
Sea Harvest competed against other major brands in the frozen and chilled retail sector, including McCain, Nature’s Garden, Clover, Froneri, and RCL Foods.
Jared Patel, Sea Harvest Group Marketing Manager, stated: “Being named the top supplier is a powerful endorsement from the retail partners Sea Harvest works with daily. It reflects how the company is perceived in terms of reliability, responsiveness, and value creation, and positions Sea Harvest as a best-in-class partner in the industry.”
Retailers’ feedback highlighted Sea Harvest’s trading approach: “Sea Harvest operates with a strong trading mindset, which is a key factor behind their top performance ratings. Their success is driven by their ability to trade with agility and intensity.” According to survey results, Sea Harvest led all four engagement drivers within its category: Partnership, Execution, Reputation and Vision.